If you need to add the Google Analytics code on your site in tag HEAD, navigate to Theme optionsGeneral optionsCustom CSS/JSJS code to be added inside HEAD tag field.
Please, note, that you do not need to add the words “script” before the code and “/script” after it.
In case the Google Analytics code has to be added to the BODY, navigate to Theme optionsGeneral optionsCustom CSS/JSCustom JS field.
In such a case the script has to be inserted adding the “script” in the beginning of the code and “/script” in the end of it.